Consulting date October 2013
1 October 2013
Bridges for Music, an international non-profit organization focused on the responsible development of electronic music, launches in South Africa with the first ever tour to the continent by global music pioneer Richie Hawtin, who will appear as its first ambassador in February 2013.
Bridges for Music is gathering international and local key players of the music industry to enhance the opportunities through music and create positive change in disadvantaged areas across the world.
Renowned for his forward thinking approach, Hawtin is extending the educational concept of his recent CNTRL “Beyond EDM” tour across 17 colleges in the USA, to participate in this social and music legacy project in Africa which will present an important social dimension with master classes in Gugulethu and Soweto accompanied by local ambassadors Black Coffee and DJ Fresh.
Richie Hawtin will appear on two landmark performances at Cape Town Electronic Music Festival (Friday, 15th February ) and at Johannesburg club, Truth (Saturday 16th February), which have become instrumental partners of the project, not only by hosting these events but also by participating in Bridges for Music social initiatives and by committing R10 per purchased ticket towards them. The social program includes the mentioned workshops as well as significant support to selected local DJ schools and opportunities for individual talents to appear internationally.
The aim of Bridges for Music, and its first ambassador, Richie Hawtin, is to use music as a tool to bridge geographical and social gaps, and to provide a contact point between younger generation of DJs and internationally seasoned artists from the global circuit, raising awareness of social issues by leveraging the presence of global opinion leaders within local communities and by connecting the international media, technology and dance music brands with these new audiences.
Richie Hawtin states, "I believe music can play a crucial role in raising awareness of social issues and artists should have a responsibility to give something back. This is why I was inspired to be a part of the Bridges for Music concept from the minute it was presented to me”.
Black Coffee agrees, “Music is a driving force for change in South Africa. There is an entire generation emerging that sees a way to make a life in music, and to create their own industry, so a project like Bridges for Music is a valuable addition to our landscape. There is tremendous opportunity in having a global music pioneer like Richie Hawtin engage with our industry”.
Bridges for Music has also teamed up with local Minus partner, Don’t Look Down Convergence Agency, to assist in the facilitation of the first Bridges for Music project in South Africa while producing a documentary for international exhibition.
BFM Director Valentino Barrioseta concludes: “We believe that the global music industry has a big responsibility in its development in countries like South Africa, facing big socio-economic issues. That is how this idea came about, we want Bridges for Music to be a joint venture of everyone in the music industry sharing this ethos, willing to give back and leave a legacy through music. We are very proud of everyone that has already come onboard. “
 
Tickets for Richie Hawtin’s appearance at the CETMF are available at Computicket. For more info about the festival to www.ctemf.com
Tickets for Richie Hawtin’s appearance at Truth are available at Webtickets. For more information about this festival go to www.truthjhb.com
Details regarding the entire Bridges for Music project are available on www.bridgesformusic.com and its social Networks.
More info about Richie hawtin to : www.m-nus.com
1 October 2013
The Bridges for Music presenatation at Sonar +D with Richie Hawtin, Skrillex, Luciano and its dirctor Valentino Barrioseta gathered more than 300 people at the conference room of Sonar + D, the renewed PRO area of Sonar  Festival (Barcelona). 
 
1 October 2013
Richie Hawtin, Skrillex and Luciano will join Bridges For Music director Valentino Barrioseta for an exclusive talk and screening about the Bridges For Music project at Sónar+D. Taking place on Friday 14 June at 4pm, there will be a short documentary trailer about the project, a discussion about current and future plans for the organization and the three founding ambassadors for Bridges For Music will share their experiences from recent workshops in South Africa.
 
Bridges for Music is a non-profit organisation supporting responsible development of electronic music in emerging areas. The initiative, which aims to use music as a tool for empowerment in disadvantaged communities, is supported by revered music industry personalities and companies.
 
Bridges for Music launched its first program in South Africa in February 2013 with project ambassadors and global music legends Richie Hawtin, Skrillex and Luciano. A series of free music events and workshops took place over 2 months in the townships of Soweto (Johannesburg) and Langa (Cape Town). The ambassadors were joined by local DJ icons Black Coffee, Vinny da Vinci and Niskerone amongst others, to talk about the power of music and how to harness its opportunities.
 
This first successful project aimed to bridge the gap between black and white communities by bringing together people from all backgrounds and offering an inspiring experience with eye opening insights into the genuine opportunities around the electronic music scene in the townships. These “township” areas are infamous legacies of the Apartheid segregation and still represent the day-to-day struggle for the majority of the population in South Africa. In recent years, electronic music, in particular House music, has become an integral part of the culture in these communities, developing into a strong local music scene, which is already being used as a foundation to overcome socio-economic boundaries.
 
Showing its commitment for the longer term, Bridges For Music is starting a music school support program for selected schools in Soweto and Langa. In the coming year, Bridges for Music will also look to develop further projects in the rest of Africa, South America and Asia.
 
Richie Hawtin, Skrillex, Luciano and Bridges For Music director Valentino Barrioseta will be present the Bridges For Music talk at Sónar+D on Friday 14 June at 1600h.
 
About Bridges For Music
Bridges for Music is a non-profit organisation supporting responsible development of electronic music in emerging areas, aiming at using music as a tool for empowerment in disadvantaged communities. The initiative is supported by recognised music industry personalities and companies, offering opportunities and introducing electronic music as a tool for positive change.